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Privacy Policy

At Sharp Precision Wheels I am committed to protecting your right to privacy. Any personal information that you disclose during your use of the website or throughout the purchasing process is treated with respect and security: exactly as I would like my own information to be treated.

This Privacy Policy governs the practices of my website It explains exactly what information I collect about you and why, what that information will be used for, and how I will handle that information. It is recommended that you read this policy carefully so that you can make an informed decision about sharing your personal information with me.

Under GDPR regulations, I am the data controller of your information. Your data protection rights in relation to GDPR are described in this document.

Collection of your Personal Information

As a visitor to the website browsing for information on products or services, you are not required to provide me with any personal information. Visitors have the option of signing up to the mailing list and providing their email address independent of any purchase.

Generally, the level of information that you provide is governed by the depth of your interaction with me. If you are making a purchase directly through the website, the information I collect will include:

  • Name, email address and contact details.
  • Details of your physical attributes and riding style.
  • Details regarding the specification of your bicycle.
  • Payment Information, which is collected through my payment processor. All payment information is securely stored by my payment processor and I do not have access to your sensitive information, such as credit card number or security code.
  • Similar information will be collected if you are making an enquiry for quotes: only information which is essential for me to accurately deal with your enquiry and offer the most complete advice possible will be collected.

Automatically Collected Information and It’s Use

The website employs the use of various third-party services. As you use the website, service providers such as Google Analytics, MailChimp and Instagram may use their own anonymous cookies in your bowser and automatically collect non-personal information. This may include information such as your IP address, geographical region, access times, referring website addresses, pages visited, and flow of traffic. This information is analysed with the express purpose of better understanding how customers use the website, so that I can improve our website design and service and understand what is important to my customers. I never disclose any of these statistics publicly.

How I Use your personal information

The personal information that I collect is used solely to enable me to offer a personalised and accurate service through Sharp Precision Wheels.

When you sign up to the mailing list, independent of any purchase, you are consenting that your email address can be used for me to contact you periodically with information that I feel will be thought provoking and of interest to you. It will always be relevant to my business and to the cycle trade in general.

When you make a purchase online, the information I gather is used to ensure that the product you are ordering is appropriate to you specifically and will be compatible with your bicycle.

Your payment information is provided directly to my third-party payment processors whose use of your personal information is governed by their own privacy policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council. Apart from processing your payment this information may be used directly in the prevention of fraud.

When you get in contact with me using the Rider Profile/Contact form the information you provide is used to deal with that specific request for information. The information you provide enables me to understand who you are, what sort of riding you do, and what qualities will be important to you in a finished wheel. By completing this form, you are consenting to receive quotes and communications from me which I feel will assist you in your purchase and guide you through the order process. This information will not be used to target you in any future marketing or communications. You will have the option to opt-out of the mailing list when you provide me with this information, to prevent you from receiving unwanted communications in the future.

Disclosure of Your Personal Information

Under normal circumstances, I will never disclose your personal information to any third-party organisation, no matter how relevant their services.

If we are involved in a merger, acquisition or asset sale, your personal information may be transferred to the new owner or operator. You will be notified before your personal information is transferred and becomes subject to a different privacy policy or may be used in a different way.

Under certain circumstances, we may be required to disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g. a court of law or a government agency).

Storage of Individual Information

Sharp Precision Wheels uses secure data networks which are protected by industry standard firewall and password protection systems. My security and privacy policies are periodically reviewed and enhanced as necessary, and I am the only authorized individual with access to the information provided by my clients. Notwithstanding such measures, I cannot guarantee that my security measures will prevent computers from being illegally accessed, and the individual information on them stolen or altered.

If you create an account when making a purchase online, it is protected by a password for your privacy and security. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

Retention of Your Personal Information

I will retain your personal information only for as long as is necessary for the purposes of your specific interaction with Sharp Precision Wheels. For customers making enquiries or requesting quotes through the rider profile form, your personal information will be kept only for as long as I deem necessary to fully satisfy your request for information. For customers making purchases this information may be kept for a longer duration, to provide better after-sales care and long-term servicing of products.

Your “Right to be Forgotten”: GDPR

Under the GDPR, you have various rights in relation to your Personal Information, such as the rights of access, rectification, restriction, objection, portability, and erasure. Please note that these rights are subject to certain limitations set forth in applicable law.

You may request a copy of your personal information, or that all your personal information is deleted from my records at any time by contacting me directly. You will be asked to verify your identity before such requests are satisfied.

You can opt-out of the mailing list at any time using the link at the base of the newsletter or by contacting me directly. In these circumstances your email address will be permanently deleted from my records unless you are an existing customer and it is necessary to maintain ongoing communications. In either case you will no longer receive the email newsletter.

Links to Third-Party Websites

My website contains links to other websites that are not under my direct control. These websites may have their own policies regarding privacy. I have no control of or responsibility for linked websites and provide these links solely for the convenience, information and education of visitors to my website. These links will always be relevant to my business and the cycle trade, and while I do my best to verify their quality, you access such linked websites at your own risk.


If you have any queries surrounding how your personal or non-personal information is used by Sharp Precision Wheels, please get in touch with me immediately, I will be happy to assist. Please use the contact page.