Total including delivery


for road and gravel cyclists


The Hand Built Advantage:

As an experienced wheel builder and rider, I know the difference a pair of hand built wheels can make to your time on the bike:

  1. 1) Performance and Reliability

    An exhaustive build process ensures the components used for your wheel build reach their maximum tolerances, perform at their best, and continue to do so for as long as possible.

  2. 2) Serviceability

    Every component has been selected with serviceability and maintenance in mind. Hand built wheels are not disposable, they are an investment which will stand the test of time.

  3. 3) Fit for Purpose

    Each pair of wheels is matched to the individual rider. Your physique, riding habits and performance requirements are carefully considered so that your wheels can deliver on your cycling aspirations, and never let you down.

  4. 4) Aesthetics

    Beauty is in the eye of the beholder. A hand built wheel is inherently customisable and can be as unique as the individual rider. If you want something out of the ordinary, don’t be afraid to ask!

  5. 5) The Bespoke Experience

    We all want to feel special sometimes. To know that a pair of wheels has been conceived and laboured over by a skilled craftsman, just for you, is a rare and rewarding feeling. It is a very human connection, lacking from the majority of purchases in the modern world.


I’ve built hundreds, if not thousands of wheels for riders just starting out, right through to Olympic medallists and Tour de France winners. Each pair is built with the same precision and attention to detail and stems from an in depth technical understanding of what it takes to build a good wheel.

Ben Sharp.

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